iMotions https://imotions.com Powering Human Insight Tue, 22 Apr 2025 08:49:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://imotions.com/wp-content/uploads/2023/09/iMotions-Mark_padded.svg iMotions https://imotions.com 32 32 Elevate your Behavioural Research: How Accelerometry Adds a New Dimension to Your Data https://imotions.com/blog/learning/product-news/elevate-your-research-with-accelerometry/ Tue, 15 Apr 2025 10:34:28 +0000 https://imotions.com/?p=62351 Elevate your Behavioral Research with Accelerometry to enhance data analysis. Discover how this technology introduces a new dimension to your research methodologies, providing valuable insights. Utilize accelerometry to advance your findings and deepen the understanding of behavioral patterns for comprehensive research outcomes. TLDR section: The Accelerometry Notebook Algorithm uses device sensors to extract data of […]

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]]> Elevate your Behavioural Research: How Accelerometry Adds a New Dimension to Your Data - iMotions nonadult Why Dial Testing Alone Isn’t Enough in Media Testing — How to Build on It for Better Results https://imotions.com/blog/insights/trend/dial-testing/ Mon, 31 Mar 2025 11:13:58 +0000 https://imotions.com/?p=61560 Discover why relying solely on dial testing falls short in media testing. Learn how to enhance your results by incorporating additional testing methods for a more comprehensive approach. Elevate your media testing strategy by combining dial testing with other effective methodologies to achieve superior outcomes. For decades, dial testing has been a staple in media […]

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]]> The Power of Emotional Engagement: Entertainment Content Testing with Affectiva’s Facial Expression Analysis https://imotions.com/blog/insights/research-insights/emotional-engagement/ Thu, 27 Mar 2025 10:01:47 +0000 https://imotions.com/?p=61693 Unlock the potential of emotional engagement by utilizing Affectiva’s Facial Expression Analysis for testing entertainment content. Discover how this cutting-edge technology enhances audience connection and optimizes content creation through precise emotional data analysis. Elevate your content strategy with data-driven insights from Affectiva’s advanced facial recognition technology. When it comes to entertainment content, creators are tasked […]

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]]> iMotions’ 4 Behavioral Categories Explained https://imotions.com/blog/learning/research-fundamentals/behavioral-categories/ Thu, 20 Mar 2025 13:02:06 +0000 https://imotions.com/?p=61400 iMotions empowers researchers to explore, collect and analyze human behavior through modules divided into four central behavioral categories: Arousal, Emotion, Attention, and Cognitive. Discover how combining these insights provides a comprehensive view of emotional, physiological, and cognitive responses. iMotions offers a powerful suite of biosensors and analysis tools that empower researchers to better understand human […]

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]]> And the Winner Is… A Multimodal Analysis Of Audience Responses to 2025’s Oscar Nominees https://imotions.com/blog/insights/trend/2025-oscar-nominees/ Mon, 17 Mar 2025 12:05:56 +0000 https://imotions.com/?p=61170 2024’s Oscars brought emotional contrasts, with blockbusters evoking joy and Oscar nominees leaning toward intense narratives. Using Affectiva Media Analytics and iMotions’ respiration insights, this analysis reveals audience engagement trends, exploring how generative AI influenced award-winning films and shaped emotional responses in this year’s cinematic landscape. 2024 marked the year of returning popular franchises such […]

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]]> What Part of the Brain Controls Emotions? Discover the Science Behind Emotional Regulation https://imotions.com/blog/learning/research-fundamentals/what-part-of-the-brain-controls-emotions/ Fri, 14 Mar 2025 14:45:06 +0000 https://imotions.com/?p=61115 What part of the brain controls emotions? Discover how the amygdala, prefrontal cortex, and limbic system all work together to regulate fear, anger, and joy. Learn how these brain regions influence emotional responses and improve your understanding of emotional control in this comprehensive guide. What Part of the Brain Controls Emotions – How It Really […]

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]]> The Implicit Association Test (IAT) https://imotions.com/blog/learning/research-fundamentals/implicit-association-test/ Tue, 04 Mar 2025 13:31:28 +0000 /uncategorized/implicit-association-test/ We all have preconceived ideas about the world. Whether as a result of our upbringing or life experiences certain things will always hold more negative or positive connotations than others.

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]]> How Many Emotions Are There and How Do They Manifest? https://imotions.com/blog/learning/research-fundamentals/how-many-emotions/ Mon, 03 Mar 2025 14:17:10 +0000 https://imotions.com/?p=60244 Human emotions are complex, with experts debating their exact number. Theories like Ekman’s six basic emotions, Plutchik’s Wheel, and dimensional models explore emotional expressions, cultural variations, and physiological responses. Emotions manifest through body, mind, and behavior, shaping experiences, decisions, and social interactions universally yet uniquely. What Are Our Core Emotions? Emotions are fundamental to the […]

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]]> Tracking Emotional Engagement in Audience Measurement is Critical for Industry Success https://imotions.com/blog/insights/thought-leadership/audience-measurement/ Fri, 28 Feb 2025 13:21:44 +0000 https://imotions.com/?p=60217 Modern audience measurement must evolve beyond basic viewership stats, and it is! Tracking emotional engagement through AI-driven tools like facial coding and eye tracking helps brands create deeper connections. Discover how emotional insights enhance content strategy, ad targeting, and long-term viewer retention in today’s digital landscape. For decades, Audience Measurement has been the cornerstone of […]

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]]> How Real-Time Audience Intelligence Is Revolutionizing Modern Advertising https://imotions.com/blog/insights/research-insights/audience-intelligence/ Tue, 25 Feb 2025 09:45:19 +0000 https://imotions.com/?p=59990 Discover how iMotions ad testing solutions revolutionizes audience intelligence with real-time insights, helping brands optimize campaigns instantly. Learn how AI-driven engagement analysis enables marketers to refine content, personalize experiences, and boost campaign performance. Introduction to Real-Time Audience Intelligence The way brands and audiences connect with one another is changing fast. Gone are the days when […]

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