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The Effect of Taboo Content on Incidental Vocabulary Acquisition in a Foreign Language: A Facial Expression Analysis Study
Abstract: This study aims to examine how taboo content affects language learner psychology and language learning gains in a multi-modal learning environment by using facial expression analysis. 40 Muslim language learners were initially asked about their opinions on pork and watched a subtitled cooking video including pork visuals and their facial expressions were recorded. Before […] -
A Framework towards Quantifying Human Restorativeness in Virtual Built Environments
Abstract: The impact of built environment on the human restorativeness has long been argued; however, the interrelations between neuroscience and the built environment, and the degree to which the built environment contributes to increased human restorativeness has not been completely understood yet. Understanding the interrelations between neuroscience and the built environment is critical as 90% […] -
Wavelet Phase Coherence Estimation of EEG Signals for Neuromarketing Studies
Abstract: This paper presents an Electroencephalography (EEG), Pulse Plethysmography (PPG) and Galvanic Skin Response (GSR) study for neuromarketing studies, which are related to analysis of relationship between electrodes and emotional stress across to commercial advertisement. Neuromarketing is a field of study with respect the application of neuroscience methods to analyze consumer behavior related to markets. Wavelet […] -
Framing effective cause-related marketing message online
Abstract: The purpose of this study is to examine the interaction effect between online Cause-Related Marketing (CRM) advertisements and brand reputation on consumers’ brand evaluation in the hotel industry. Two experimental studies were conducted: (1) a survey-based experiment that demonstrates the moderating role of brand reputation, and (2) a laboratory experiment using psychophysiological measurements of […] -
The Forensic biometric analysis of changes in facial response provoked by emotional arousal during initial and subsequent exposure to stimuli
Abstract: The purpose of this research is to determine if recall of the same stimuli produces similar emotional reactions as the initial response. Humans experience involuntary and voluntary responses when encountered with a stimulus. Facial expressions are the natural way to deduce and interpret the emotional state of that person. Specialized software called iMotions biometric […] -
US consumer reactions to China Shuanghui acquisition of Smithfield Foods and its neural basis
Abstract: The $4.7 billion acquisition of Smithfield Foods by China’s Shuanghui International (now WH Group) marks the largest Chinese takeover of a US company in history. Using electroencephalography along with an incentive compatible willingness‐to‐pay (WTP) elicitation mechanism, our study provides neural based evidence that the Shuanghui–Smithfield acquisition lowered consumers’ preference for the Smithfield brand, but […] -
Using both emotional responses and sensory attribute intensities to predict consumer liking and preference toward vegetable juice products
Abstract: Our previous research found that a combination of sensory attribute intensity and emotional responses helps in achieving better understanding of consumer acceptance and preference for basic taste solutions. By applying this finding to beverage samples, this study aimed to develop an optimum model of predicting either overall liking or preference of vegetable juice products […] -
Effects of familiarization on odor hedonic responses and food choices in children with autism spectrum disorders
Abstract: This study assessed whether olfactory familiarization can render food odors more pleasant, and consequently food more attractive, to children with autism spectrum disorder. Participants were first presented with a series of food odors (session 1). Then, they were familiarized on four occasions (time window: 5 weeks) with one of the two most neutral odors (the […] -
A Classification Model for Sensing Human Trust in Machines Using EEG and GSR
Abstract: Today, intelligent machines interact and collaborate with humans in a way that demands a greater level of trust between human and machine. A first step towards building intelligent machines that are capable of building and maintaining trust with humans is the design of a sensor that will enable machines to estimate human trust level […] -
The effect of social jet lag in women undergraduates’ visual attention within an e-learning environment: an eye tracking study
(Publication in Spanish) E-learning environments require students to adapt their eye gaze pattern to navigate the website and to follow instructions in order to do a task or take an exam. On the other hand, social jet lag has been related to concentration and attention problems in young, especially among women. To determine the effect […]
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